Chinese Danmei Fandom and Cultural Globalization from Below
Chinese Danmei Fandom and Cultural Globalization from Below
By tracing the trajectory of Chinese danmei fandom in the past two decades, this chapter explores the possibility of danmei as a model of grassroots globalization. The chapter focuses on three key aspects of Chinese danmei fandom: the establishment of online and offline infrastructures, the formation of different danmei circles, and the emergence of a women-dominated online public sphere. The authors seek to use the example of danmei fandom to challenge the masculinized, top-down model of thinking about transnational cultural flows that overemphasizes national origin, the industrial player, the official economy, and the competition for soft power at the expense of other glocalized, noninstitutionalized, nonprofit, noncompetitive ways of cultural exchange.
Keywords: Cultural Globalization, Danmei, Danmei Circles, Infrastructures of Fandom, Online Public Sphere
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