Introduction
Introduction
Indonesian Cinema after Authoritarianism
The remarkable return of local filmmaking and the growth of its audience has been one of the success stories of reformasi, which marked Indonesia’s democratic transition after 1998. To account for these changes, this chapter argues for a reconceptualization of Indonesian cinema as pop culture responsive to the market. It considers the emergence of the youth market throughout the New Order and its maturation in the years after reformasi. By conceptualising the process of market engagement and commercialisation as going mainstream, this chapter argues for a new approach to the study of cinema by bridging film studies with cultural studies.
Keywords: pop culture, youth culture, taste, mainstream, market
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