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Indonesian Cinema after the New OrderGoing Mainstream$
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Thomas Barker

Print publication date: 2019

Print ISBN-13: 9789888528073

Published to Hong Kong Scholarship Online: May 2020

DOI: 10.5790/hongkong/9789888528073.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 12 May 2021

Introduction

Introduction

Indonesian Cinema after Authoritarianism

Chapter:
(p.1) Introduction
Source:
(p.iii) Indonesian Cinema after the New Order
Author(s):

Thomas Barker

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888528073.003.0001

The remarkable return of local filmmaking and the growth of its audience has been one of the success stories of reformasi, which marked Indonesia’s democratic transition after 1998. To account for these changes, this chapter argues for a reconceptualization of Indonesian cinema as pop culture responsive to the market. It considers the emergence of the youth market throughout the New Order and its maturation in the years after reformasi. By conceptualising the process of market engagement and commercialisation as going mainstream, this chapter argues for a new approach to the study of cinema by bridging film studies with cultural studies.

Keywords:   pop culture, youth culture, taste, mainstream, market

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