In the two decades since the fall of the New Order regime in 1998, Indonesia cinema has become one of the most productive and exciting film industries in Asia. From a position in the 1990s when local films were on the cultural periphery, they are now part of the mainstream with two new films in the cinemas every week. This book traces how the film industry reformed and returned to popularity and conceptualises it as a process of going mainstream. It overturns long held paradigms of national cinema and statism to see the film industry as pop culture in which market mechanisms are determinant. I ... More

In the two decades since the fall of the New Order regime in 1998, Indonesia cinema has become one of the most productive and exciting film industries in Asia. From a position in the 1990s when local films were on the cultural periphery, they are now part of the mainstream with two new films in the cinemas every week. This book traces how the film industry reformed and returned to popularity and conceptualises it as a process of going mainstream. It overturns long held paradigms of national cinema and statism to see the film industry as pop culture in which market mechanisms are determinant. In going mainstream, new independent-minded filmmakers representing new creativity had to accommodate with capital and producers from old production companies. Appeal to audiences has resulting in the reimagining of the horror film and its traumas and the representation of new kinds of piety in a new subgenre Islamic themed films. Yet legacy structures and players remain, as the film industry has struggled to overcome regulation and censorship and the oligopoly of senior producers. In catering to a growing audience, the exhibition sector has become the focus of new investment as it becomes a site for competing local operators and global capital. The book argues for a reconceptualization of Indonesian cinema as pop culture with consequences to how Asian cinema is studied.